Friday, March 31, 2006

News brief: Google includes ads in Google Local

Launched Thursday night, Google Local is now including map icons to draw attention to a small set of advertiser in the new Local Business Ads program. The advertisers icons, once clicked, display sponsored link information including address, phone number, and a jpg logo.

A Search for "Ralph Lauren NY" turns up an example of this new ad technique (is that the ICQ chat icon?). According to an article at CNET, the ad icons will not be included in Google Maps accessing the API.

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